Why is Jon Gruden on the Cover of a Vampire Romance Novel?

First off, don't ask how we stumbled across this. OK, we'll tell you. While scrolling through a list of new ebooks coming out this month, an image popped up and we thought, "Cool, Jon Gruden has a new book out." Wrong. It was a chick book. Which immediately left us wondering, "Why is Jon Gruden on the cover of a vampire romance novel?"

Seriously, who else would have those horrible wispy bangs? Apparently only Jon Gruden and a vampire named Lothaire.